Our Vision and Mission
Our Mission
Our mission at the UCR School of Business Administration (SoBA) is to develop diverse leaders, propel research-based innovation, and promote the sustainable growth of Inland Southern California within the global economy. We harness the powerful resources of UC and our location at the nexus of commerce to create a laboratory for education, research, and productive partnerships across economic enterprises.
The strategic activities that propel our mission include:
- Conducting basic and applied research in management that explores and informs the creation, development, and management of growth.
- Providing degree programs that prepare our students to be effective managers and responsible community leaders with a deep understanding of the dynamics of growth in both a regional and global context.
- Partnering with business and community leaders through a shared commitment to exemplary growth.
- Delivering educational programs to executives and the public at large that respond to the needs of our local, state, national, and international communities.
Our Vision
Our vision is to develop world-class leaders and scholars who are as diverse as the challenges they face and the enterprises they grow. SoBA will become a premier center of management research and education with a distinctive focus on developing the knowledge, skills, and tools required to lead and manage growth.
SoBA will be recognized as an excellent place to:
- Understand how to identify and evaluate opportunities for new and growing ventures.
- Learn how to manage and sustain opportunities for growth in organizations, industries, markets, and communities.
- Grow personally and professionally as a business person, manager, and community leader.
- Fuel passion for discovery and innovation.
