University of California, Riverside

UCR SoBA



Faculty Bio


Ashish Sood

Assistant Professor of Marketing

Curriculum Vitae , updated 07/2015

 

BIOGRAPHY

Ashish Sood is an assistant professor of marketing at the University of California Riverside. He is interested in research on innovation, technology management, emerging markets, and marketing strategy.

His research has been published in top journals including Marketing Science and the Journal of Marketing, and won numerous research awards and grants. The findings from his research have been published and re-printed in more than 60 books, thought-leadership publications, and business press articles. Prior to joining the academia, he worked in the industry for twelve years in India and Singapore.

Citations: For papers and citations, please see: Google Scholar and SSRN Research

 

ACADEMIC EXPERIENCE

Assistant Professor, University of California Riverside                                                                                          2015-till date

Visiting Professor, Georgia State University                                                                                           2013-2015

Visiting Professor, Wharton School of Business                                                                                             2012-2013

Assistant Professor, Emory University                                                                                             2005-2012

Research Fellow of Marketing, SMU, Singapore                                                                                             2009

 

Associate Editor, MIS Quarterly                                                                                      2014 onwards

Editorial Review Board, JAMS                                                                                            2016 onwards

Product Quality Manager, Philips Electronics Singapore Pte. Ltd., Singapore                                 

Area Sales Manager, Crompton Greaves Ltd. Delhi, India

 

EDUCATION

PhD, Marketing, University of Southern California, Los Angeles                                                        

MBA (Mgmt. of Technology), Nanyang Technological Univ., Singapore                                           

Bachelor of Engineering (Electrical), Delhi College of Engineering, Delhi                                          

 

Recent Scholarship

RESEARCH

Sood Ashish, Eelco Kappe, and Stefan Stremersch (2014) “The Commercial Contribution of Clinical Studies for Pharmaceutical Drugs,” International Journal of Research in Marketing, 31 (65-77).

Sood, Ashish, Gareth James, Ji Zhu and Gerard J. Tellis (2012) “Predicting the Path of Technological Innovation: SAW Versus Moore, Bass, Gompertz, and Kryder,” Marketing Science, 31(6), Nov-Dec. 964-979

Sood, Ashish and Gerard J. Tellis (2011), “Demystifying Disruption: A New Model for Understanding and Predicting Disruptive Technologies,” Marketing Science, 30: 339-354

“Technical Appendix,” Marketing Science

Sood, Ashish and Gerard J. Tellis (2009) “Do Innovations Really Payoff? Total Stock Market Returns to Innovation,” Marketing Science, 28(3) 442–456.

Sood, Ashish, Gareth James, Gerard J. Tellis (2009) “Functional Regression: A New Model for Predicting Market Penetration of New Products,” Marketing Science, 28: 36-51.

Sood, Ashish and Gerard J. Tellis (2005), “Technological Evolution and Radical Innovations,” Journal of Marketing, 69, 3, 152-168.

James Gareth and Ashish Sood (2005) “Performing Hypothesis Tests on the Shape of Functional Data” Computational Statistics and Data Analysis, Vol. 50, Iss. 1.

Sood Ashish and Christophe Van den Bulte “(“Wider Gaps in a Flatter World? The speed of New Product Diffusion in Rich versus Poor Countries” MSI Working Paper Series, 2016

Sood, Ashish and Stefan Stremersch, “Deviation Among Technology Reviews: An Informative Enrichment of Technology Evolution Theory for Marketing,” Research Paper ERS-2010-005-MKT, ERIM Report Series Research In Management, Erasmus Research Institute of Management, 2010.

Sood, Ashish and Gerard J. Tellis, “Research Productivity and Returns to Market Entry Decisions Hi-Tech Markets,” Center for Research on Technology & Innovation (CRTI), Kellogg School of Business, 2005.

 

BOOK CHAPTERS

"Marketing Applications of Functional Data Analysis" Functional and Operatorial Statistics, Springer Series: Contributions to Statistics, Dabo-Niang, Sophie; Ferraty, Frédéric (Eds.), XX, 304 p. 33, ISBN: 978-3-7908-2061-4, 2008.

"Technology Transition," Encyclopedia on Technology, Innovation and Management, V. K. Narayanan  and Gina Colarelli O'Connor; Wiley-Blackwell, 2010, ISBN: 978-1-4051-6049-0.

"Technology S-Curve" Wiley International Encyclopedia of Marketing, Jagdish Sheth and Naresh K Malhotra, Blackwell Publishing, 2010, ISBN: 9781444316568.

"GE/McKinsey Matrix" Wiley International Encyclopedia of Marketing, Jagdish Sheth and Naresh K Malhotra, Blackwell Publishing, 2010, ISBN: 9781444316568.

"Product Diversification" Wiley International Encyclopedia of Marketing, Jagdish Sheth and Naresh K Malhotra, Blackwell Publishing, 2010, ISBN: 9781444316568.

“Technological Evolution” Empirical Generalizations about Marketing Impact, MSI’s Relevant Knowledge series, edited by Dominique Hanssens 2009, 09-600.

ARTICLES IN THOUGHT-LEADERSHIP (PRACTITIONER) PUBLICATIONS

"Technological clairvoyance: The Law and the Profit" Jan 31st 2013, The Economist

"Strategies: To Make a Stock Pop, Innovate," Mark Hulbert, The New York Times, 2008.

Gerard J. Tellis  and Ashish Sood (2008), “How to Back the Right Technology,” Business Insights, MIT Sloan Management Review-Wall Street Journal, Dec.

"Forget Moore's Law: Researchers define new ways to evaluate new technologies" Phys.org

 “Challenges of Technological Evolution in Contemporary Markets," Performance, Ernst & Young Thought Leadership Magazine, 2011.

“Do Innovations Really Payoff? Total Stock Market Returns to Innovation,” Performance, Ernst & Young Thought Leadership Magazine, 2010. 

“A New Framework to Help Firms Select among Competing Technologies," Visions, PDMA, Cover Story, Vol. XXXIV NO. 3, 18-23, Oct. 2010.

“Innovation Does Payoff - If You Measure Correctly,” Research Technology Management. Arlington: Vol. 52, Iss. 4, 13-16, Jul-Aug 2009.

"Understanding Technology Evolution - The Fallacy of S-Curves,” i-PERFORM Marketing 2.0 Authority, Montgomery Research, Inc. and Accenture, 2008.

“The Myth of S-Curves – Technological Evolution and Product Innovation,” Building Trust: Whose Business is it?, Effective Executive, IUP Publications, 2008.

"Understanding the Seeds of Growth: Technological Evolution and Product Innovation,” Annual Thought Leadership book on CRM Transformation, Montgomery Research, Inc. and Accenture, 2007.

“Challenges of Technological Evolution in Contemporary Markets,"Shrushti Drishti, PDMA India, 2011.

 “Do Innovations Really Payoff? Total Stock Market Returns to Innovation,” PDMA Visions – Insights into Innovation, Vol XXXIII No. 3, Oct. 2009.

"Innovation Pays Off- Research Shows," Michael Wolff, Research Technology Management, Nov.- Dec., 2008

 

AWARDS AND FELLOWSHIPS

2011: Dean's Research Grant Award for research on “A Framework for Unifying Differentiated User-Generated Content: What I Say, Where I Go, and What I Think,” with Manish Tripathi for $4,500

2010: Marketing Science Institute Research Grant Award on “Not Dead Yet: Modeling the Sales Spikes in Fast-Decay Product Categories,” with Douglas Bowman for $10,560

2009: Dean's Research Grant Award for research on “Brand Health Index: A New Approach to Managing the Health of Brand Portfolios,” with Sundar Bharadwaj for $2,300

2009: Visiting Research Fellow of Marketing, Singapore Management University, for $4100

2008: Dean's Research Grant Award for research on "Exploring Sales Patterns for Fast-Decay Product Categories" with Doug Bowman for $4,800

2007: Marketing Science Institute Research Grant Award for research on "Total Market Return to Innovation: Marketing Strategy Meets Wall Street: Connecting Marketing Actions and Brand, Customer, and Channel Equity with Financial Performance and Firm Value", with Gerard J. Tellis for $20,000

2007: Emory University Research Committee (URC) Research Grant Award for research on "Technological Evolution in the Pharmaceutical Market,” for $15,000

2006: Finalist, MSI's Robert D. Buzzell Best Working Paper Award

2006: Marketing Science Institute Research Grant Award for research on "Decoding Disruption" with Gerard J. Tellis for $8,640

2006: Marketing Science Institute Research Grant Award for research on "Technological Evolution and Market Growth: A Co-evolution Study in the Pharmaceutical Market" with Stefan Stremersch for $10,000

2006: Dean's Research Grant Award for research on "Improving Prediction of the Path of Technological Evolution through Functional Clustering" with Gareth James for $5,520

2005: President’s Commission on Race and Ethnicity Award $350

2005: Fellow, Marketing Science Doctoral Consortium

2004: John Funk Research Fellowship Award from Center for Research in Technology and Management, Kellogg School of Management $10,000

2004: GPSS Travel Grant, University of Southern California

2004: Finalist, ISBM Doctoral Dissertation Award

2004: Fellow, Society for Marketing Advances Doctoral Consortium

2004: Excellence in Teaching Award 2004-2005, Marshall School of Business

2003: Marketing Science Institute Research Grant Award for research on “Understanding the Seeds of Growth: Technological Evolution and Product Innovations,” for $6,000

2003: Fellow, Marketing Science Doctoral Consortium

2001-2005: Ph.D. Degree Fellowship, Graduate Division, University of Southern California

2000: Research project - Philips Electronics Singapore Pte Ltd. for research on "Supplier Integration in Product Creation Process - a Strategic Assessment Survey”

1984: Certificate of Merit in 1984 from Delhi Public School.

1983-85: EEWT Scholarship 83-85 for academic excellence from ESCORTS

            1983: National Scholarship, India

 

 

 



(951) 827‑3643
Anderson Hall 0015

Course Schedule

Winter 2017:

BUS 116 001  PRICING STRATEGY & MANAGEMENT
OLMSTED HALL 1212,  TR 3:40–5:00 PM

MGT 209 001  MARKETING MANAGEMENT
ANDERSON HALL 118,  TR 5:40–7:00 PM

MGT 209 002  MARKETING MANAGEMENT
ANDERSON HALL 105,  TR 7:10–8:30 PM

MGT 249 001  PRICING STRATEGY
ANDERSON HALL 105,  TR 12:40–2:00 PM

MGT 290 S74  DIRECTED STUDIES

MGT 297 S74  DIRECTED RESEARCH

MGT 298I S01  FIELDWORK IN MANAGEMENT

MGT 298I S74  FIELDWORK IN MANAGEMENT

MGT 299 S74  RESRCH FOR THESIS, DISSERTATN


Spring 2017:

MGT 298I S03  FIELDWORK IN MANAGEMENT

MGT 298I S74  FIELDWORK IN MANAGEMENT

MGT 299 S74  RESRCH FOR THESIS, DISSERTATN


Office Hours

Winter 2017:

MGT 249: W 11:00 AM-1:00 PM; BUS 116: W 1:30-3:30 PM; MGT 209-001: W 3:30-5:30 PM; MGT 209-002: W 5:30-7:30 PM


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