University of California, Riverside

UCR SoBA



Faculty Bio


Ashish Sood

Assistant Professor of Marketing

Curriculum Vitae , updated 07/2015

 

BIOGRAPHY

Ashish Sood is an associate professor of marketing at the University of California Riverside. He is interested in research on innovation, technology management, emerging markets, and marketing strategy.

 

ACADEMIC EXPERIENCE

Associate Professor, University of California Riverside                                                                               2018-till date

Assistant Professor, University of California Riverside                                                                               2015-2018

Recent Scholarship

RESEARCH

Timo van Balen, Murat Tarakci, and Ashish Sood (2018), “Disruptive Startups Get Funding More Easily, but Less of It,” Harvard Business Review, September 18, 2018.

Timo van Balen, Murat Tarakci, and Ashish Sood (2018), “Do Disruptive Visions Pay Off? The Impact of Disruptive Entrepreneurial Visions on Venture Funding,” Journal of Management Studies, July 2018, https://doi.org/10.1111/joms.12390.

Sood Ashish and V. Kumar (2018), “Client profitability of diffusion segments across countries for multi-generational innovations: The influence of firm, market, and cross-national differences,” Journal of International Business Studies, July 2018, ISSN: 0047-2506; https://doi.org/10.1057/s41267-018-0163-7.

Sood Ashish and V. Kumar (2017), “Analyzing Client Profitability across Diffusion Segments for a Continuous Innovation,” Journal of Marketing Research, December 2017, Vol. 54, No. 6, pp. 932-951.

 

 



(951) 827‑3643
Anderson Hall 0050

Course Schedule

Fall 2018:

MGT 290 S74  DIRECTED STUDIES

MGT 297 S01  DIRECTED RESEARCH

MGT 298I S74  FIELDWORK IN MANAGEMENT

MGT 299 S74  RESRCH FOR THESIS, DISSERTATN


Office Hours

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