University of California, Riverside


Faculty Bio

Ye Li

Assistant Professor of Management and Marketing

Curriculum Vitae , updated 06/2015


Ye Li’s research interests are in judgment and decision making and behavioral economics. His recent research examines obstacles to financial decision making, whether that obstacle is an individual difference (e.g., age-related cognitive decline) or a temporary state (e.g., sadness). His other main stream of research examines how people process and use different pieces of salient or social information in probability judgments and everyday life. His research uses a range of tools from both psychology and economics, including laboratory and online experiments, archival data analysis, mathematical modeling and simulations. His work has been published in Psychological Science, Journal of Behavioral Decision Making and Artificial Life.

Professor Li received his MBA and Ph.D. from the University of Chicago Booth School of Business. Prior to joining SoBA, he was a Postdoctoral Research Fellow at Columbia University Graduate School of Business.


(951) 827‑3694
Anderson Hall 0218

Course Schedule

Fall 2015: On Sabbatical

Office Hours

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