University of California, Riverside

UCR Business



Faculty Bio


Ashish Sood

Associate Professor of Marketing

Curriculum Vitae , updated 07/2015

 

BIOGRAPHY

Ashish Sood is an associate professor of marketing at the University of California Riverside. His research focuses on issues pertaining to innovation, technology management, emerging markets, and marketing strategy.

 His research has been published in top journals including Harvard Business Review, Marketing Science, Journal of Marketing Research, Journal of Marketing and several other outlets. He has won numerous research awards and grants for his research. The findings from his research have been published and re-printed in more than 60 books, thought-leadership publications, and business press articles. Professor Sood serves on the Editorial Review Boards of many top marketing journals.

 He holds a PhD in marketing from the University of Southern California; MBA from Nanyang Technological University, and Bachelor of Engineering from Delhi College of Engineering, India. Prior to joining the academia, he worked in the industry for twelve years in India and Singapore.

 Citations: For papers and citations, please see: Google Scholar and SSRN Research

 

ACADEMIC EXPERIENCE

 Associate Professor, University of California, Riverside   2018 till date                                                                                                 

Assistant Professor, University of California, Riverside    2015 - 2018                                                                                                                                  

Visiting Professor, Georgia State University                     2013 - 2015                                                                                                                                    

Visiting Professor, Wharton School of Business              2012 - 2013                                                                                                                                

Assistant Professor, Emory University                              2005 - 2012                                                                                                                                

Research Fellow of Marketing, SMU, Singapore                                                 

Research Fellow, Center of Global Innovation, University oF Southern California

Recent Scholarship

RESEARCH

1.       Timo van Balen, Murat Tarakci, and Ashish Sood (2018), “Disruptive Startups Get Funding More Easily, but Less of It,” Harvard Business Review, September 18, 2018.

2.       Timo van Balen, Murat Tarakci, and Ashish Sood (2018), “Do Disruptive Visions Pay Off? The Impact of Disruptive Entrepreneurial Visions on Venture Funding,” Journal of Management Studies, July 2018, https://doi.org/10.1111/joms.12390.

3.       Sood Ashish and V. Kumar (2018), “Client profitability of diffusion segments across countries for multi-generational innovations: The influence of firm, market, and cross-national differences,” Journal of International Business Studies, July 2018, ISSN: 0047-2506; https://doi.org/10.1057/s41267-018-0163-7.

4.       Sood Ashish and V. Kumar (2017), “Analyzing Client Profitability across Diffusion Segments for a Continuous Innovation,” Journal of Marketing Research, December 2017, Vol. 54, No. 6, pp. 932-951.

5.       Sood Ashish, Eelco Kappe, and S. Stremersch (2014) “The Commercial Contribution of Clinical Studies for Pharmaceutical Drugs,” International Journal of Research in Marketing, 31 (65-77).

6.       Sood, Ashish, Gareth James, Ji Zhu and Gerard J. Tellis (2012) “Predicting the Path of Technological Innovation: SAW Versus Moore, Bass, Gompertz, and Kryder,” Marketing Science, 31(6), Nov-Dec. 964-979

7.       Sood, Ashish and Gerard J. Tellis (2011), “Demystifying Disruption: A New Model for Understanding and Predicting Disruptive Technologies,” Marketing Science, 30: 339-354

·    “Technical Appendix,” Marketing Science

·    Marketing Science Institute Top Five MSI Reports Downloaded in 2010

·      SSRN Top Ten Downloads Jun 2010, Jul 2010, Aug 2010, Sep 2010.

8.       Sood, Ashish and Gerard J. Tellis (2009) “Do Innovations Really Payoff? Total Stock Market Returns to Innovation,” Marketing Science, 28(3) 442–456.

·         SSRN Top Ten Jun 2009, Jul 2009, Oct 2009, Mar 2011.

9.       Sood, Ashish, Gareth James, Gerard J. Tellis (2009) “Functional Regression: A New Model for Predicting Market Penetration of New Products,” Marketing Science, 28: 36-51.

·         SSRN Top Ten Jul 2008, Nov 2008, May 2009, Jun 2009.

10.   Sood, Ashish and Gerard J. Tellis (2005), “Technological Evolution and Radical Innovations,” Journal of Marketing, 69, 3, 152-168.

·         Spotlight Article on my paper: Lantos Geoffrey P. “Technological Evolution and Radical Innovation,” The Journal of Product Innovation Management; 23:581-585; 2006.

11.   James Gareth and Ashish Sood (2005) “Performing Hypothesis Tests on the Shape of Functional DataComputational Statistics and Data Analysis, Vol. 50, Iss. 1.

BOOK CHAPTERS

12.   "Marketing Applications of Functional Data Analysis" Functional and Operatorial Statistics, Springer Series: Contributions to Statistics, Dabo-Niang, Sophie; Ferraty, Frédéric (Eds.), XX, 304 p. 33, ISBN: 978-3-7908-2061-4, 2008.

13.   "Technology Transition," Encyclopedia on Technology, Innovation and Management, V. K. Narayanan  and Gina Colarelli O'Connor; Wiley-Blackwell, 2010, ISBN: 978-1-4051-6049-0.

14.   "Technology S-Curve" Wiley International Encyclopedia of Marketing, Jagdish Sheth and Naresh K Malhotra, Blackwell Publishing, 2010, ISBN: 9781444316568.

15.    “Technological Evolution” Empirical Generalizations about Marketing Impact, MSI’s Relevant Knowledge series, edited by Dominique Hanssens 2009, 09-600.

 

ARTICLES IN THOUGHT-LEADERSHIP (PRACTITIONER) PUBLICATIONS

16.   “How big promises from start-ups influence potential investors” RSM Discovery, Rotterdam School of Management, Erasmus University

17.   "Technological clairvoyance: The Law and the Profit" Jan 31st 2013, The Economist

18.   "Strategies: To Make a Stock Pop, Innovate," Mark Hulbert, The New York Times, 2008.

19.   “How to Back the Right Technology,” Business Insights, MIT Sloan Management Review-Wall Street Journal, Dec. 2008

20.   “Challenges of Technological Evolution in Contemporary Markets," Performance, Ernst & Young Thought Leadership Magazine, 2011.

21.   “Do Innovations Really Payoff? Total Stock Market Returns to Innovation,” Performance, Ernst & Young Thought Leadership Magazine, 2010. 

22.   “A New Framework to Help Firms Select among Competing Technologies," Visions, PDMA, Cover Story, Vol. XXXIV NO. 3, 18-23, Oct. 2010.

23.   “Deviation among Technology Reviews: An Informative Enrichment of Technology Evolution Theory for Marketing,” Research Paper ERS-2010-005-MKT, ERIM Report Series Research In Management, Erasmus Research Institute of Management, 2010.

24.    “Innovation Does Payoff - If You Measure Correctly,” Research Technology Management. Arlington: Vol. 52, Iss. 4, 13-16, Jul-Aug 2009.

25.   "Understanding the Seeds of Growth: Technological Evolution and Product Innovation,” Annual Thought Leadership book on CRM Transformation, Montgomery Research, Inc. and Accenture, 2007.

26.    “Research Productivity and Returns to Market Entry Decisions Hi-Tech Markets,” Center for Research on Technology & Innovation (CRTI), Kellogg School of Business, 2005.

27.   Sood Ashish and Christophe Van den Bulte “Wider Gaps in a Flatter World? The speed of New Product Diffusion in Rich versus Poor Countries” MSI Working Paper Series, 2016

28.   Sood, Ashish and Gerard J. Tellis, “Demystifying Disruption: A New Model for Understanding and Predicting Disruptive Technologies,” MSI Working Paper Series 2010,10-102.

29.   Sood, Ashish, Gareth James, Gerard J. Tellis, “Functional Data Analysis: A New Approach for Predicting Market Penetration of New Products,” MSI Working Paper Series, 2008, 08-200.

30.   Sood, Ashish and Gerard J. Tellis, “Do Innovations Really Payoff? Total Stock Market Returns to Innovation" MSI Working Paper Series, 2008, 08-116 - LEAD ARTICLE.

31.   Sood, Ashish and Gerard J. Tellis “The S-curve of Technological Evolution: Strategic Law or Self-Fulfilling Prophecy?” MSI Working Paper Series, 2005, 04-116.

32.   Sood, Ashish and Stefan Stremersch, “Deviation Among Technology Reviews: An Informative Enrichment of Technology Evolution Theory for Marketing,” Research Paper ERS-2010-005-MKT, ERIM Report Series Research In Management, Erasmus Research Institute of Management, 2010.

33.   Sood, Ashish and Gerard J. Tellis, “Research Productivity and Returns to Market Entry Decisions Hi-Tech Markets,” Center for Research on Technology & Innovation (CRTI), Kellogg School of Business, 2005.

ARTICLES IN NEWPAPERS AND BUSINESS PRESS

34.   “Disruption Makes Startup Traders Steadiness Warning Towards Concern Of Lacking Out” Thursday, October 11th 2018. | Economics & Business, Science, Trustednewssites.com

35.   “Motivational factors for investors in startups revealed” by Tim Sandle, Oct 13, 2018 In Business, Digital Journal

36.   How FOMO Dictates Startup Funding, Startup Funding, Vaibhav Joshi, ENTREPRENEUR Asia-Pacific

37.   “Investors love a disruptor but won’t take big risks” by Steve Randall 17 Oct 2018, Wealth professional Canada

38.   “How big promises from start-ups influence potential investors”, Rotterdam School of Management, Erasmus University, Published on Sep 28, 2018 https://www.youtube.com/watch?v=aQKMhgfa7TQ

39.    “Talk of disruptive innovation is two-edged sword for investment seekers” Oct 3 2018, The Times of Israel

40.   “Your first-in-line customers aren’t necessarily driving your profits,” Dec 15, 2017 San Gabriel Valley Tribune

41.    “Challenges of Technological Evolution in Contemporary Markets,"Shrushti Drishti, PDMA India, 2011.

42.    “Do Innovations Really Payoff? Total Stock Market Returns to Innovation,” PDMA Visions – Insights into Innovation, Vol XXXIII No. 3, Oct. 2009.

43.   "Innovation Pays Off- Research Shows," Michael Wolff, Research Technology Management, Nov.- Dec., 2008

44.    “Can Social Media Spur Companies to Increase R&D Spending?,” Knowledge@Emory , Jan. 21, 2011

45.   “Understanding Disruptive Technologies: Who wins, who loses?” Insights from MSI, 2010

46.   “Will E-Reader Innovation Capture Customers and More Market Share?,” Knowledge@Emory, Dec. 17, 2009.

47.    “Why Innovation Will Revive the Tech Sector,” Knowledge@Emory, Apr. 17, 2009.

48.   "Searching For Signs of Technological Innovation In The Ruins of the American Economy - Does The "S" Curve Explain Anything About American Technological Innovation?,” Thomas Vass, New Technology Market News, eCarolinaNewswire.com, Aug. 6, 2008.

49.   "Video Discussion on Youtube,” USC Marshall - Gerard Tellis Interview on paper "Technology Evolution and Radical Innovations"

50.   "Are Investments in Innovations Worthwhile?" The Stock Markets Channel, Paley Media, Jun. 25, 2008.

51.   "Do Innovations Ever Payoff? Total Stock Market Returns to Innovation," Knowledge@Emory, Jun. 12, 2008.

52.   "New Model for Predicting the Trajectory of New and Existing Products," Knowledge@Emory, Mar. 12, 2008.

53.   "Sony's Blu-Ray Victory: Learning to Catch the Technology Wave?," Knowledge@Emory, Mar. 12, 2008.

54.   "How Does a Technology Improve? - An Argument for Reinvesting in the Light Bulb," Knowledge@Emory, Oct. 5, 2005.

55.   “A New View of Technological Evolution,” Rebecca Anderson, Insights from MSI, 2005.

56.   “A New Look at Returns on Investments in Innovation,” Jane Gebhart, Insights from MSI, 2008.

57.   “A New Approach to Predicting Market Penetration,” Insights from MSI, 2008.

58.   "Strategies: To Make a Stock Pop, Innovate," Financial Express, 2008

59.   “Do Innovations Ever Pay Off? The Value of Investing in Innovation -- Does it Hurt Stock Prices?,” University of Southern California, 2008

60.   “Marrying Technology and Customer Collaboration,” GauravBhalla.com, 2008

61.   Do Innovations Ever Pay Off? The Value to Investing in Innovation,” Newswise, 2008.

AWARDS AND FELLOWSHIPS

2017: Innovative Learning Technology Initiative Award for development/enhancement of hybrid course "Pricing Strategy and Management” from UCOP, University of California

2011: Dean's Research Grant Award for research on “A Framework for Unifying Differentiated User-Generated Content: What I Say, Where I Go, and What I Think”

2010: Marketing Science Institute Research Grant Award on “Not Dead Yet: Modeling the Sales Spikes in Fast-Decay Product Categories”

2009: Dean's Research Grant Award for research on “Brand Health Index: A New Approach to Managing the Health of Brand Portfolios”

2009: Visiting Research Fellow of Marketing, Singapore Management University

2008: Dean's Research Grant Award for research on "Exploring Sales Patterns for Fast-Decay Product Categories"

2007: Marketing Science Institute Research Grant Award for research on "Total Market Return to Innovation: Marketing Strategy Meets Wall Street: Connecting Marketing Actions and Brand, Customer, and Channel Equity with Financial Performance and Firm Value"

2007: Emory University Research Committee (URC) Research Grant Award for research on "Technological Evolution in the Pharmaceutical Market,”

2006: Finalist, MSI's Robert D. Buzzell Best Working Paper Award

2006: Marketing Science Institute Research Grant Award for research on "Decoding Disruption"

2006: Marketing Science Institute Research Grant Award for research on "Technological Evolution and Market Growth: A Co-evolution Study in the Pharmaceutical Market"

2006: Dean's Research Grant Award for research on "Improving Prediction of the Path of Technological Evolution through Functional Clustering"

2005: President’s Commission on Race and Ethnicity Award

2005: Fellow, Marketing Science Doctoral Consortium

2004: John Funk Research Fellowship Award from Center for Research in Technology and Management, Kellogg School of Management

2004: GPSS Travel Grant, University of Southern California

2004: Finalist, ISBM Doctoral Dissertation Award

2004: Fellow, Society for Marketing Advances Doctoral Consortium

2004: Excellence in Teaching Award 2004-2005, Marshall School of Business

2003: Marketing Science Institute Research Grant Award for research on “Understanding the Seeds of Growth: Technological Evolution and Product Innovations,”

2003: Fellow, Marketing Science Doctoral Consortium

2001-2005: Ph.D. Degree Fellowship, Graduate Division, University of Southern California

2000: Research project - Philips Electronics Singapore Pte Ltd. for research on "Supplier Integration in Product Creation Process - a Strategic Assessment Survey”

1984: Certificate of Merit in 1984 from Delhi Public School.

1983-85: EEWT Scholarship 83-85 for academic excellence from ESCORTS

1983: National Scholarship, India

TEACHING

Interests

Marketing Strategy, Marketing Analytics, New Product Management, Marketing Management, Social Media Marketing, Pricing Strategy

Awards

· Innovative Learning Technology Initiative Award for hybrid course "Pricing Strategy and Management” from UCOP, University of California for $110,000                                                                         2017

· Golden Apple Award for Teaching Excellence             2016-2017

. Excellence in Teaching Awards                                    2004-2005

 

 

 

 



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Anderson Hall 0050

Course Schedule

Fall 2018:

MGT 290 S74  DIRECTED STUDIES

MGT 297 S01  DIRECTED RESEARCH

MGT 298I S74  FIELDWORK IN MANAGEMENT

MGT 299 S74  RESRCH FOR THESIS, DISSERTATN


Winter 2019:

BUS 116 001  PRICING STRATEGY & MANAGEMENT
OLMSTED HALL 1212,  MW 11:10 AM–12:30 PM

MGT 209 001  MARKETING MANAGEMENT
ANDERSON HALL 118,  T 2:10–4:50 PM

MGT 209 002  MARKETING MANAGEMENT
ANDERSON HALL 118,  M 6:10–8:50 PM

MGT 249 001  PRICING STRATEGYW 2:10–4:50 PM

MGT 290 S74  DIRECTED STUDIES

MGT 297 S74  DIRECTED RESEARCH

MGT 298I S01  FIELDWORK IN MANAGEMENT

MGT 299 S74  RESRCH FOR THESIS, DISSERTATN


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