University of California, Riverside

UCR Business

Faculty Bio

Subramanian Balachander

Professor of Marketing Disipline, Albert O. Steffey Chair

Curriculum Vitae , updated 01/2017


Subramanian “Bala” Balachander is Professor and the Albert O. Steffey Chair in Marketing at the School of Business Administration of the University of California, Riverside. Prior to his current position, he was a Professor of Management at Purdue University’s Krannert School of Management Professor Balachander has a Ph. D. in Industrial Administration from Carnegie Mellon University, an MBA from IIM, Calcutta and a B. Tech in Chemical Engineering from IIT, Madras. His research studies competitive marketing strategy, pricing, bundling, sales promotions and market signaling, and uses methods of game theory and structural econometric models. His teaching interests are in pricing, marketing strategy and marketing models. At Purdue University, he had chaired the dissertations of nine doctoral students, including both current and past students.

Professor Balachander serves on the Editorial Board of Marketing Science and is a Senior Editor of Production and Operations Management. His research has been published in Management Science, Marketing Science, Quantitative Marketing and Economics, Journal of Marketing, Journal of Consumer Research, Review of Marketing Science, and Marketing Letters. He was recognized as a Purdue University Faculty Scholar in 2009. A 2012 study published in the Journal of Product Innovation Management ranked Professor Balachander No. 16 among the world's top innovation management scholars based on articles published in the top marketing journals. Professor Balachander is particularly proud of his service to the United Way Campaign as Team Captain, Junior Chair and Senior Chair over the past several years.


Recent Scholarship


(951) 827‑4999
Anderson Hall 0237

Course Schedule

Winter 2019:



Spring 2018:

ANDERSON HALL 118,  T 6:10–9:00 PM



Office Hours

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