University of California, Riverside

UCR Business

Faculty Bio

Charles Zhang

Assistant Professor of Marketing

Curriculum Vitae , updated 08/2017


Y. Charles Zhang is an Assistant Professor of Marketing at UC Riverside, School of Business Administration. His main research interest is judgment and decision making with an emphasis on numerical judgment and inference. Some of his published work is focused on how the granularity of communicated numbers conveys information that goes beyond the magnitude of the numbers. Professor Zhang also has some work on metaphor and embodiment.

Professor Zhang graduated from the University of Michigan with a PhD in Marketing. At UCR, he teaches Marketing Research to both MBAs and undergraduates, which he enjoys a lot owing to his earlier training in statistics and survey methodology as well as his industrial experience from Young & Rubicam and eBay. Prior to joining UCR in 2014, Professor Zhang taught at Boston College. In his leisure time, Professor Zhang enjoys classical music and board games.


(951) 827‑4994
Anderson Hall 0246

Course Schedule

Winter 2019:

OLMSTED HALL 421,  MW 5:10–6:30 PM


ANDERSON HALL 105,  M 2:10–4:50 PM

Office Hours

Winter 2019:

W 1:00-5:00 PM (appointment required)

More Information