University of California, Riverside

UCR Business



Faculty Bio


Hai Che

Associate Professor of Marketing

Curriculum Vitae , updated 06/2017


(951) 827‑6447
Anderson Hall 0214

Course Schedule

Spring 2018:

BUS 119 001  DATA-DRIVEN MARKETINGMW 8:10–9:30 AM

MGT 251 001  MARKETING ANALYTICS
ANDERSON HALL 118,  W 10:10 AM–1:00 PM


Office Hours

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