University of California, Riverside

UCR Business

Faculty Bio

Jorge Silva-Risso

Professor of Marketing

Curriculum Vitae , updated 12/2014


Jorge Silva-Risso joined the UC Riverside School of Business Administration faculty in 2003. Previously he was executive director of marketing science at J.D. Power and Associates and a visiting assistant professor of marketing at the Anderson School at UCLA. At J.D. Power, where he joined in 1996, Silva-Risso started the Marketing Science group, which specializes in developing and implementing quantitative models of consumer-level response to marketing programs offered by the automobile industry. These models are currently being used by firms accounting for more than 80% of the US automobile industry to plan and optimize their pricing, promotion and advertising programs.

Professor Silva-Risso's current research interests include econometric models of consumer response, marketing effectiveness, pricing and the effects of the Internet on marketing. His work has been published in the American Economic Review, Journal of Marketing Research, Marketing Science, Journal of Econometrics, Journal of Industrial Economics, Journal of Marketing, Quantitative Marketing and Economics, Interfaces, and the Journal of Product and Brand Management. His consulting practice focuses on utilizing quantitative tools and models to help automobile manufacturers increase the effectiveness and efficiency of their pricing, promotion and advertising programs. He is also currently working on models to assist the product planning process. Silva-Risso's modeling work for the automobile industry was distinguished with the 2006 Practice Prize by the INFORMS Society for Marketing Science and was a finalist for the 2007 INFORMS Edelman award. He also won the 2007 Paul E. Green best paper award from the Journal of Marketing Research.

Professor Silva-Risso studied business administration (with a focus on quantitative methods) in his native Uruguay. He served in the faculty of the School of Business and Economics at Universidad de la Republica (Uruguay), where he taught in the areas of finance, operations research, statistics and organizational economics and served as academic assistant to the dean. He also held several management and consulting positions in multinational and Uruguayan firms.

In 1989 he accepted an offer from the Fulbright Commission to come to UCLA as a Fulbright Scholar, where he earned an M.B.A. (1991, Carter Fellow, Beta Gamma Sigma) and a Ph.D. in management (1996). His doctoral dissertation on the optimization of promotional calendars received the prestigious Clayton Award from the Marketing Science Institute. Professor Silva-Risso served in the advisory board of the Institute for Operations Research and the Management Sciences (INFORMS) Society of Marketing Science (ISMS) from 2002 to 2007 and he was vice president of practice of ISMS from 2006 to 2007.

Recent Scholarship

Journal Articles

  • Fiona Scott Morton, Jorge Silva-Risso and Florian Zettelmeyer (2011), “What matters in a price negotiation: Evidence from the U.S. auto retailing industry,” Quant Mark Econ, 9, 365–402.


(951) 827‑7705
Anderson Hall 0162

Course Schedule

Spring 2018:


Office Hours

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