University of California, Riverside

UCR Business

Faculty Bio

Rami Zwick

Professor of Marketing

Curriculum Vitae , updated 12/2016


Rami Zwick joined UC Riverside's School of Business Administration after serving on the faculty as associate dean and director of the Ph.D. program at the School of Business at the Hong Kong University of Science and Technology. He has also served as the director of the Center for Experimental Business Research at HKUST. He has previously served as a member of the faculty at Carnegie Mellon University, University of Pittsburgh, Pennsylvania State University, and the University of Auckland. Professor Zwick holds a B.A. from the Hebrew University of Jerusalem, an M.A. from the University of Haifa, and a Ph.D. in quantitative psychology from the University of North Carolina at Chapel Hill. His research interests include consumer behavior, experimental and behavioral economics, negotiation and auctions, and neuroeconomics and neuromarketing.

Professor Zwick serves as a member of the executive board of the Economic Science Association and has previously served on the board of the Society for Judgment and Decision Making. He is a member of the editorial boards of Marketing Science, Experimental Economics, and the International Journal of Internet Marketing and Advertising. Professor Zwick's published work has appeared in such journals as Marketing Science, Management Science, Organization Behavior and Human Decision Processes, Journal of Economic Psychology, Experimental Economics,Journal of Experimental Psychology: General, Applied Psychological Measurement, and Games and Economic Behavior, among others. He has also contributed chapters to numerous books and papers to many national and international conferences. He has served as co-editor of three recent volumes of the series Experimental Business Research published by Springer. Professor Zwick has also received the HKUST Business School Franklin Prize for Teaching Excellence in the M.B.A./M.S. Elective Teaching Category on two occasions.

Recent Scholarship

Journal Articles

  • Mak, Vincent, Rami Zwick, Akshay R Rao and Jake A Pattaratanakun (2015), "Pay What You Want as Threshold Public Good Provision,” Organizational Behavior and Human Decision Processes, 127, 30-43.

  • Mak, Vincent and Rami Zwick (2014), “Experimenting and Learning with Localized Direct Communication,” Experimental Economics, 17(2), 262-284. Download
  • Xu, Alison Jing, Rami Zwick and Norbert Schwarz (2012), “Washing away your (good or bad) luck: Physical cleansing affects risk-taking behavior [Brief Report],” Journal of Experimental Psychology: General, 141(1), 26-30. Download
  • Chark, Robin, Amnon Rapoport and Rami Zwick (2011), “Experimental comparison of two multiple-stage contest designs with asymmetric players,” Public Choice, 147: 305-329. Download
  • Mak, Vincent and Rami Zwick (2010), “Investment Decisions and Coordination Problems in a Market with Network Externalities: An Experimental Study,” Journal of Economic Behavior and Organization, 76(3), 759-773. Download
  • Rapoport, Amnon, Stein, William E., Vincent Mak, Rami Zwick and Darryl A. Seale (2010), “Endogenous Arrivals in Batch Queues with Constant or Variable Capacity,” Transportation Research Part B, 44(10), 1166–1185. Download

Chapters in Edited Books

  • Zwick, Rami and Vincent Mak (2012), “Gaming with Fairness: Some
    Conjectures on Behavior in Alternating Offer Bargaining Experiments,” in
    Gary Bolton and Rachel Croson (Eds.) Conflict Resolution Handbook,
    Oxford University Press, pp. 91-107. Download


(951) 827‑7766
Anderson Hall 0222

Course Schedule

Winter 2019:

ANDERSON HALL 118,  R 6:10–8:50 PM





ANDERSON HALL 118,  TR 11:10 AM–12:30 PM


Spring 2018:




Office Hours

Winter 2019:

M 2:00-4:00 PM

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