University of California, Riverside

UCR Business

Faculty Bio

Thomas Kramer

Professor of Marketing

Curriculum Vitae , updated 08/2018


Thomas Kramer received his Ph.D. degree from Stanford University and his MBA and Bachelor’s degrees from Baruch College, CUNY. Prior to joining UCR in 2015, he was a faculty member at Baruch College from 2003 to 2010, and at the University of South Carolina from 2010 to 2015.

Professor Kramer’s research interests focus on examining factors that influence
preference construction and subsequent decision-making, including extraordinary consumer beliefs (such as superstitious, magical, fateful, or karmic beliefs), biases, and heuristics. His research has appeared in top marketing and decision-making journals, including the Journal of Consumer Research, Journal of Marketing Research, Marketing Science, Journal of Consumer Psychology, and Organizational Behavior and Human
Decision Processes.

Professor Kramer is currently an Associate Editor at both the Journal of Consumer Research and at the Journal of Consumer Psychology, and has served on the editorial review boards for both. He is also serving as Issue Co-Editor for the Journal of the Association of Consumer Research issue on “The Science of Extraordinary Beliefs.”

Professor Kramer has taught undergraduate, MBA, PhD, and executive-level courses in Marketing Management, Marketing Research, Consumer Behavior, and Global Marketing.


(951) 827‑7765
Anderson Hall 0229

Course Schedule

Winter 2019:

OLMSTED HALL 1212,  MW 12:40–2:00 PM

ANDERSON HALL 021,  M 2:10–4:50 PM




Office Hours

Winter 2019:

MW 11:30 AM-12:30 PM

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